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avatar for John Reichertz

John Reichertz

Content Authenticity Initiative
Executive Consultant
Buenos Aires
The Content Authenticity Initiative seeks to establish a secure, open-source industry standard to record who authored any given digital content, when and where it was produced, and also to track changes overtime, making the information available to users. The digital provenance records are seen as a key tool to fight disinformation. The initiative was launched by Adobe, The New York Times and Twitter in 2019 and now includes almost 800 members, including news organizations like The Wall Street Journal, The Washington Post, Reuters, Associated Press, Agence France-Presse and Getty Images. Also included are technology companies like Microsoft, ARM, Qualcomm and Nikon, as well as many other organization from other sectors.