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Thursday, August 23 • 9:20am - 9:40am
How we distribute 360 content in broadcast TV

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How we made a digital project (360 experiences) viable for regular broadcast TV. We traveled around the world (Dubai, Las Vegas, South Africa, Chile, Canada) to make Brazilian audience have the opportunity to feel the experience of all those cultures in a wide set of adventures. The difficulties of a digital project in a regular tv show and the possibility to mix digital and linear content. Fant360 had great audience ratings and was one of the biggest 360 projects in a LatAm broadcast company.

avatar for Marcelo Sarkis

Marcelo Sarkis

Editor and Screenwriter, Rede Globo

Thursday August 23, 2018 9:20am - 9:40am GMT-03
Gran Sala